QNY × LOVR

Enter password

Broadbeach
01 / 06
Scroll ↓
Prepared for QNY Group
Marketing discovery questionnaire.
Prepared for
April Myers · QNY Group
Prepared by
Savannah Barber · LOVR
Year
2026
Before we recommend anything

Where the greatest opportunities currently sit.

This questionnaire is designed to help us understand where the greatest opportunities currently sit across the developer brand, current projects and wider marketing ecosystem.

How this works

You don't need to have all the answers. The purpose is to give us visibility across what exists today, what feels most important, and where you would like greater strategic or executional support so we can build our recommendations in the right order. Tick pages are ticks, question pages are typed. Skip anything you would rather talk through. Your answers save in this browser as you go.

01 · The big picture · select

What marketing needs to achieve.

What would you most like marketing to achieve for the business? Select any that apply.
Brand
Sales
Channels
Structure
01 · The big picture · tell us

The priorities in your words.

02 · Developer brand · select

The brand as it stands.

How satisfied are you with the current overarching developer brand?
Select one
 
Do you feel the current brand accurately communicates the following?
Product
Thinking
People
Feeling
Are there areas you would be open to evolving?
Identity
Craft
Language
Position
How extensive would you ideally like our involvement in the developer brand to be?
Select one
 
 
 
02 · Developer brand · tell us

What is working, and what is not.

03 · Positioning and story · select

Whose story it is.

How prominent should Anthony be within the brand?
Select one
 
 
 
Beyond Anthony, which people should form part of the brand story?
Internal
Design
Delivery
Wider
03 · Positioning and story · tell us

What the brand stands for.

04 · Website and digital · select

What the site is for.

How satisfied are you with the current website?
Select one
 
 
 
What should the website ultimately do for the business?
Credibility
Projects
Generate
Wider
Are you open to LOVR recommending the following? Tick anything you are open to.
Structure
Content
Performance
Scope
04 · Website and digital · tell us

The site in your words.

05 · Social and content · select

Where it lives.

Which platforms are currently most important to you?
Current
 
 
 
Which platforms would you like us to prioritise?
Prioritise
 
 
 
Which types of content would you like to create more consistently?
Product
Process
People
Craft
How often would you realistically like professional content captured?
Select one
 
 
 
Would you like LOVR to manage the following?
Direction
Make
Run
All
05 · Social and content · tell us

The gaps you can see.

06 · Current projects · select

Where each one sits.

Are any current projects at these stages?
Early
Selling
Building
Done
Are there any immediate assets required for these projects over the next 1 to 3 months?
Brand
Campaign
Content
Physical
06 · Current projects · tell us

What is live right now.

07 · Future project marketing · select

When we come in, and who holds it.

How early would you ideally like marketing involved in a new development?
Earliest
Identity
Selling
All
For future projects, where would you ideally like ownership of the marketing strategy to sit?
Select one
 
 
 
Where external sales agents are appointed, would you like your marketing partner to retain overall responsibility for the project's:
Brand
Campaign
Demand
Journey
07 · Future project marketing · tell us

The shape of the pipeline.

08 · Database and EDM · select

What the list is doing.

How is the database currently being communicated with?
Regular
Occasional
Other
None
Would you like to develop automated communication journeys for:
Enquiry
Nurture
Owners
Wider
08 · Database and EDM · tell us

What exists today.

09 · CRM and infrastructure · select

How connected it should be.

How sophisticated would you like the underlying marketing infrastructure to become?
Select one
 
 
 
Would you like us to explore connectivity between:
Capture
Media
Nurture
Close
Would it be valuable for your team to see where a lead came from and how they have interacted with the brand before speaking with them?
Select one
 
 
 
Would you be open to changing existing platforms such as Mailchimp or the current CRM if we identify a better solution?
Select one
 
 
 
10 · Performance marketing · select

What the spend is doing.

Are you currently running paid campaigns?
Running now
 
 
 
What are campaigns primarily intended to generate?
Top
Middle
Bottom
Asset
Do you currently receive reporting on:
Cost
Action
Outcome
Asset
Would you like LOVR to manage:
Plan
Run
Convert
Prove
10 · Performance marketing · tell us

Who runs it, and for how much.

11 · Sales journey · select

What happens to a lead.

Are leads automatically nurtured after initial enquiry?
Select one
Does the developer retain access to buyer and enquiry data when external sales agents are involved?
How important is it that the developer builds its own long-term audience and database, independent of individual sales agencies?
 
11 · Sales journey · tell us

The handover in practice.

12 · Internal and corporate · select

The brand behind the scenes.

Which recurring business materials would benefit from stronger brand consistency?
Presenting
Winning
Running
Identity
12 · Internal and corporate · tell us

What is urgent.

13 · Scope and partnership

Five ways this could work.

  • A. Strategic Partner
    We establish the strategy and creative direction, with your existing suppliers and team executing much of the work.
  • B. Creative Partner
    We lead the brand, creative, design, content and campaigns, while other partners manage areas such as sales and technology.
  • C. Marketing Partner
    We manage the majority of brand, content, social, website, digital and project marketing requirements.
  • D. End to end marketing function
    LOVR effectively operates as your external marketing department, overseeing strategy, creative, project marketing, digital infrastructure, campaigns, content and relevant external suppliers.
  • E. Unsure
    You would prefer LOVR to audit the business and recommend the most appropriate model.
13 · Scope and partnership · select

Which is closest?

Which model sounds closest to what you are looking for?
Select one
 
 
 
14 · Prioritisation

The order it should happen in.

Rank these from 1 = most urgent through to the longest term priority. Type a number against each.

14 · Prioritisation · tell us

And when each piece should land.

15 · Investment and decisions · select

How the money is held.

Is project marketing budgeted:
Select one
 
 
 
15 · Investment and decisions · tell us

Who decides.

16 · Anything else · tell us

The things we did not think to ask.

Last step
Send it through and we will build the recommendation around it.

Nothing is proposed or priced until we have read this. Anything you skipped, we will pick up in person.

Send my answersAsk a question
Your answers save in this browser as you type, so you can close the tab and come back.
Savannah Barber
Creative Director, LOVR
savannah@lovr.agency